Why is social media important?

Thought Facebook and Twitter are only for unwanted connections with long-lost classmates and Bieber fever? Think again.

In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do.

Social media is becoming an increasingly necessary marketing aspect of all businesses and organizations, nonprofits included.

Social media can be a useful tool for nonprofit organizations. When used wisely, with direction and strategic method, social media has three valuable functions for non-profit organizations:

  1. raising awareness of the organization and mission
  2. fundraising
  3. connecting with the community

And the best part? It’s completely free.

In 2007, total online giving in the US reached over $10 billion, a 52% increase over 2006.  51% of wealthy donors prefer to give online.

But if you think you can just log on to twitter.com, sign up for an account and start tweeting, you’re wrong. Follow my guide for making a social media plan and strategically using many different social media outlets to create a positive and rewarding image for your nonprofit organization.


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